CONCEPT DEVELOPMENT FOR CAMPAIGN, PRINT
The Thrive Portfolio office is a premier portfolio (valued at $1 billion) in South Africa. Thrive Portfolio buildings focuses on quality and aesthetics to maximize productivity of the worker, and promotes and celebrates innovation to make its buildings places where people want to spend time.
Thrive needed a campaign to go up in the heart of Africa’s financial hub in Johannesburg, to promote their new establishment. At that point, Thrive only had a logo and needed a look and feel for the launch.
I created a campaign rooted by the slogan, where science meets art, and inspired by graphics of Leonardo Da Vinci, the human body, numbers and data. The look and feel is focused on type and geometric blueprint drawings, against a bold black background to conform with the lavish neighbourhood.