The Little Fox


The Little Fox Cocktail Bar is a distillery bar located in the gentrifying heart of downtown Johannesburg, which was the city's first drinking spot during the gold rush of the late 1800s.

The Little Fox needed a logo and a menu created on a tight budget for their immediate launch. The elaborate menu is currently being made.

The concept of the restaurant is adult escapism, so as a brand, the witty fox is the protagonist and will take you on a journey through whimsical cocktail concoctions. My goal in the logo was to create a sense of story with inspiration from Victorian architecture and classic children stories.

In order to keep the budget low for the menus, we printed them in black but selected paper that were rich in color with a satin finish. Although these are the temporary menus, they are sitting well in the bar.

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