The objective was to create a visual identity and packaging system for a new line of tea. The given business name was Karma and the concept derived from the name was rebirth. The structure is a three inch square box that was selected because it feels neutral in the hand. Illustrated plants adorn the boxes giving an honest quality to the product and highlighting growth, which represents the cycle of life. The top twists open with a circular movement that relates back to the idea of continuity.