Finland was celebrating 100 years of independence and launched a big travel poster contest for the whole world. The purpose was to capture Finland in an appealing way and the style was open-ended.
The Helsinki Central Railway, once chosen as the most beautiful railway station, is the center of the poster and it ignites a sense of travel to the unknown places that Finland has to offer. The train station is under the aurora borealis, which is one of Finland' main attractions, surrounded by abstract trees covered in snow that has animals masked away. The two figures are small to give the poster scale and grandeur, and they are gazing ahead ready to embark on a whimsical journey.